Mixmag
EditorPatrick Hinton
Art DirectorVassilis Skandalis
CategoriesMusic magazine
FrequencyMonthly
First issue1 February 1983 (1983-02-01)
CompanyWasted Talent Ltd
CountryUnited Kingdom
Based inLondon
LanguageEnglish
Websitemixmag.net
ISSN0957-6622
OCLC780074556

Mixmag is a British electronic dance and clubbing magazine published in London. Launched in 1983 as a print magazine, it has branched into dance events, including festivals and club nights.

History

The first issue of Mixmag was printed on 1 February 1983 as a 16-page black-and-white magazine published by Disco Mix Club, a DJ mailout service. The first cover featured American music group Shalamar.[1]

When house music began in the 1980s, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs into a magazine covering all dance music and club culture.[2] Mixmag, in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading. The magazine, which reached a circulation of up to 70,000 copies, was later sold to EMAP Ltd. in the mid-1990s.

In 1996, an American version titled Mixmag USA was launched. It was renamed Mixer after the UK edition of Mixmag was sold to EMAP. It ceased publication altogether in 2003.[3][4][5][6]

After a fall in sales in 2003,[7] Mixmag was acquired by Development Hell, in 2005.[8] In 2007, Nick DeCosemo became editor.[8] Duncan Dick became editor in April 2015.[9] Patrick Hinton became editor in August 2022. [10] In 2012, The Guardian collaborated with Mixmag on a survey of British drug-taking habits.[11]

The magazine paused its print edition during the COVID-19 pandemic.[12][13]

Mixmag is owned by Wasted Talent Ltd, a company which changed its name from Mixmag Media Ltd in May 2017.[14]

References

  1. "Mixmag celebrates 25 years of clubbing". 18 April 2008. Retrieved 9 April 2018 via news.bbc.co.uk.
  2. "A history of dance music | Music". The Guardian. 18 April 2008. Retrieved 23 September 2016.
  3. Ressler, Darren (30 June 2020). "BILL BREWSTER RECALLS HIS NYC STINT LIVING (AND RECORD COLLECTING) IN THE '90S". BigShot.
  4. Ressler, Darren (30 November 2017). "MIXMAG PAUSES PRINT EDITION DUE TO PANDEMIC". BigShot.
  5. "Last Dance for Mixer Magazine". MediaPost. 9 February 2003.
  6. Romero, Dennis (15 February 2021). "Reading the Beat". Phoenix New Times.
  7. Petridis, Alexis (3 October 2003). "The road to Wigan Pier". The Guardian. ISSN 0261-3077. Retrieved 23 September 2016.
  8. 1 2 Walker, Tim (14 April 2008). "Mixmag – It's Not Just About Drugs and Bikini-Clad Women – How 'Mixmag' Turned the Tables on Its Doubters and Made Its 25th Birthday". The Independent. Archived from the original on 15 May 2022. Retrieved 28 October 2012.
  9. "London Music Conference". www.londonmusicconference.org. London Music Conference Ltd. 11–13 October 2018. Retrieved 6 June 2019.
  10. "Diary Directory". Diary Directory. Retrieved 14 September 2023.
  11. Topping, Alexandra (14 March 2012). "Guardian/Mixmag drug survey reveals a generation happy to chance it". The Guardian. ISSN 0261-3077. Retrieved 23 September 2016.
  12. "A message from Mixmag". Mixmag. Retrieved 3 April 2023.
  13. "Mixmag pauses print magazine". Resident Advisor. 30 June 2020.
  14. "Wasted Talent". www.wastedtalent.com. Retrieved 3 April 2023.
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